B. READY FOR THE UNEXPECTED. You’re right. The colors are a little different.
B.Toys have sold for 40 years without TV advertising campaigns. They sell through methods much more powerful: mom-to-mom conversations in playgrounds, teachers' experience in classrooms-and kids' pure enjoyment. We have built our reputation over the years by delivering high quality, durability, design and value to children of the world.B. ready for the unexpected.
We don’t spend a lot of time thinking about how things are supposed to be.
Instead, we create toys that inspire individuality.
The designs don’t line up with mathematical precision.
The look, feel and function are inspired by the world around us. By our children’s faces. Our dreams. Our own childhoods. Our travels. By Peruvian textiles and New England foliage. By a pretty bar of soap that gave us a moment of delight.
Our process? Part joy. Part love. Part mischief. Part serendipity.
You’ll notice even our packaging feels a little different, both in your hands and to theEarth. We try to make lifeeasier for moms and dads whenever possible. And ourcommitment to children goes well beyond the one chasing his sister around the house with one of our drumsticks.
At the end of the day, our goal is to be bigger than a toy company.
We want to be a voice to children that says it’s okay to be curious, to be pensive, to be loud, to be happy and sad all at the same time, to be generous, to be afraid, to be quiet, to be wild, to be fun, to be open, to be scientific, to be poetic, to be giddy, to be serious, to be smart, to be free, to be you.
FREE THE CHILDREN B. POWERFUL. Every B. toy you buy gives a portion of sales to Free The Children. May not sound like a lot, but over time proceeds add up to change the world.
Are your toys BPA Free?
YES. Little kids will stick anything and everything in their mouths, so we take safety very seriously. We are proud to say that all of our toys are now 100% BPA-free. We used to say our toys were BPA-free in all cases of chewability. In the very first shipments of our toys there were two minor details with BPA: the insides of the light tubes on Times Square and the clear bottom door of Sugar Chute. The tubes had been tested to withstand teeth punctures and the door position on Sugar Chute made it very, very difficult to suck or chew on, but that still wasn’t good enough for us. Now there is no BPA even in these tiny parts. Go ahead, chew away!