Hugpapa

Hugpapa: Innovation-Driven Baby Carriers for Connected Parenting

Founded in Seoul in 2017, Hugpapa was born from a first-time dad’s desire to make baby gear that’s easy, safe, and comfortable for all caregivers. Inspired by the principles of Attachment Parenting—and rooted in Korean traditions of closeness and care— Hugpapa designs baby carriers that nurture the bond between parent and child.

In partnership with BOA® Technology, Hugpapa developed the world’s first Dial-Fit™ baby carrier and booster, featuring a patented Dial-and-Lace micro-adjustment system for a fully customized, ergonomic & secure fit for every body type, transforming comfort and usability in baby gear. Combining safety, cutting-edge innovation, and thoughtful design, Hugpapa carriers support real-life parenting in today’s fast-paced world.

Today, Hugpapa’s award-winning carriers are trusted by parents across Asia and around the world—supporting meaningful connection in every step of the parenting journey.