About Kinder Dreams

Welcome to Kinder Dreams!

Get to know us

We are a team of passionate individuals dedicated to providing premium toys and quality baby care products for our customers. Carrying a vast range of products from reputable brands worldwide. These include brands from Canada, Korea, France, and The Netherlands. Our precariously curated selection of products is guaranteed to enhance parents’ journey through early parenthood.

Our main operations are based in Singapore, and are available in multiple retail shops -Isetan, Mummys Market, Tangs, and Motherswork. Aside from that, you can also find us on online platforms such as Carousell, Shopee, Redmart, Lazada and Amazon, catering to your preferred shopping experience.


How did it begin?

Kinder Dreams Pte. Ltd. was born from a mother's love for her young son. As a new mom, she struggled to find quality yet suitable products to aid her infant's growth and development. This experience led her to the resolution: "To ensure that other parents would not have to endure a similar predicament."


Our mission, vision, and values

Mission: To be customer-oriented hence Kinder Dreams opens 7 days a week with prompt chat responses to maximize efficiency/competency.

Vision: To be Singapore’s reliable online retailer for baby, kids, and maternity-related products.

Values: Upholding high integrity while providing reliable customer service and offering the products that we believe in.


History and milestones




Incorporated the company. Primarily distributing global brands with several award-winning products. 

2015 – 2016 

Bring in brands into the major retail channels (Takashimaya/Tangs/Isetan/Motherswork) in Singapore. 


Further expanded our assortment to include consumer electronics, gadgets, home & living products under the name Gadget King with main focus on e-commerce online selling. 


Onboarded and collaborated with the majority of the e-commerce marketplaces. 


Started a retail store in MyVillage, Serangoon Garden


Started our own brand NYZE 


Entering Malaysia 


Connect with us

Follow us on Facebook and Instagram @Kinderdreamssg to get more updates and interesting sharings from parenting to things that matter! 


Thank you for visiting us!

Agnes Jochmann


Kinder Dreams Pte. Ltd.