Growing Up

Growing Up is a thoughtfully crafted Singaporean brand dedicated to enriching early learning through playful, educational tools. Developed in collaboration with early childhood educators and in-house illustrators, each product is designed to spark curiosity and reinforce foundational concepts—from letters and vocabulary to memory and bilingual learning.

Products like silicone colouring mats incorporate tracing, spelling, and bilingual content in a durable, mess-free format, while card games such as Memory Snap and Happy Family introduce cognitive skills and cultural awareness through engaging gameplay 

Rooted in local insights and educational expertise, Growing Up Academy delivers enriching, screen-free experiences that make learning fun, meaningful, and accessible for children.